Franchise Regional Dealership Manager
Franchise Regional Dealership Manager
At Shift Auto Group, our mission is simple and powerful: to be the most recommended and respected automotive company in Canada—by our team members and our customers—while consistently delivering exceptional business results.
We’re looking for a seasoned automotive leader to join our team as a Franchise Regional Dealership Manager. This is a high impact, multi-store leadership role for someone who thrives on driving performance, building strong General Manager partnerships, and delivering consistent operational excellence across franchised OEM dealerships.
About the Role
As Franchise Regional Dealership Manager, you will oversee and support multiple franchised OEM retail dealerships, with full accountability for profitability, performance, operational consistency, and OEM compliance. You will work closely with General Managers to elevate execution across New Vehicle Sales, Used Vehicle Sales, Service, and Parts, while reinforcing Shift Auto Group’s standards, processes, and customer-first culture.
This role blends hands-on operational leadership with strong accountability. You will coach, support, and challenge General Managers to deliver results—while ensuring every location operates with integrity, efficiency, and genuine care for both customers and employees.
You will also play a key role in Shift Auto Group’s growth, supporting new dealership launches and acquisition integrations, and helping build strong leadership teams across our network.
What You’ll Do
Multi-Store Leadership & Operational Excellence
Drive consistent execution standards across Sales, Service, and Parts
Reinforce Shift Auto Group operating processes to improve efficiency and customer experience
Set clear expectations for General Managers and hold them accountable to KPIs and results
Identify operational gaps and lead corrective action plans with follow-through
Sales Leadership (New & Used Vehicles)
Monitor sales volume, market share, execution standards, and customer experience
Ensure consistency in lead handling, appointments, desking, trade processes, and deliveries
Support General Managers in maintaining strong management rhythm and accountability
Marketing & Incentive Execution
Partner with GMs and Marketing to execute store-level campaigns and sales events
Coordinate OEM and group incentive program rollouts
Identify execution gaps and performance trends and drive improvement
CRM, Lead Management & Customer Experience
Review CRM performance, appointment outcomes, and communication standards
Ensure consistent follow-up, documentation, and reporting accuracy
Address performance breakdowns through structured action plans
Fixed Operations Leadership (Service & Parts)
Drive consistent Fixed Ops standards aligned with OEM and Shift Auto Group expectations
Improve cross-department collaboration to strengthen retention and loyalty
Identify and resolve operational and customer experience gaps
New Store Launches & Acquisitions
Support greenfield dealership launches from planning through stabilization
Assist with operational setup, CRM implementation, and launch readiness
Support acquisition transitions and integration into Shift Auto Group systems and standards
Leadership Hiring & Development
Support recruiting and hiring of key leadership roles (GM, Sales, Service, Parts)
Assist with onboarding and early-stage leadership alignment
Monitor early performance and address gaps proactively
Reporting & Performance Management
Maintain weekly scorecards, monthly reviews, and regular operational check-ins
Communicate results clearly and ensure accountability to improvement plans
This role reports to the Head of Retail Operations
What You Bring
5+ years of OEM dealership operations experience (required)
Multi-store leadership experience (strongly preferred)
Proven success holding OEM leaders accountable to standards and results
Deep understanding of:
Sales operations and CRM execution
Fixed Operations fundamentals (Service & Parts KPIs and workflows)
OEM compliance and incentive programs
Store launches and acquisition integration
Proficiency with dealership systems and reporting tools (DealerSocket, Dealertrack, vAuto, Google Workspace, etc.)
Strong leadership presence, credibility, and communication skills
Why Join Shift Auto Group?
Lead at a regional level with real influence and impact
Be part of a growth focused organization with new stores and acquisitions
Work with a leadership team that values integrity, accountability, and people-first leadership
Competitive salary and performance-based incentives
Comprehensive benefits package including health, EAP, dental, and vision coverage
Demo vehicle and travel expense coverage
Help shape the future of one of Canada’s most respected automotive groups
Apply today and help us deliver the finest automotive experience—every location, every customer, every time.
