Digital Experience Lead

Digital Experience Lead 

Are you a digital innovator who thrives when you can focus on optimizing user experiences, improving conversion performance, and driving measurable results across multiple platforms? We’re looking for a full time, permanent Digital Experience Lead to elevate our online presence and ensure every digital touchpoint delivers a seamless, engaging, and high-performing experience for our customers.

As the Digital Experience Lead, and in collaboration with the Director, Brand & Marketing Operations you will oversee the implementation of strategy, optimization, and ongoing evolution of eight websites across multiple platforms, from OEM automotive sites to independent retail brands (ReCar, Shift, and more). You will be at the center of our digital ecosystem, bridging marketing, technology, and user experience to create best-in-class online journeys.

Roles and responsibilities

Website Management & Operations:

• Manage and optimize 8 websites across various content management systems and proprietary automotive platforms (ReCar, Shift, OEM sites)

• Serve as primary liaison for technical website problems and maintenance requests

• Troubleshoot website issues independently or coordinate with web development contacts at vendor partners

• Support upcoming site relaunches/upgrades with technical implementation and project management

• Monitor and optimize site performance, speed, and user experience across all properties

• Conduct regular website audits and execute optimization recommendations to improve performance, usability, and conversion rates

• Ensure compliance with OEM standards

Vendor & Technology Management:

• Manage vendor relationships with external OEM website providers

• Work within complex automotive tech stack and lead generation ecosystem

• Manage tech stack integrations and lead generation ecosystem

• Adapt to new platforms and website technologies as needed

• Coordinate with vendors for platform-specific optimizations and requirements

Conversion Optimization & User Experience:

• Analyze customer journeys to identify drop-off points and optimization opportunities

• Apply UI principles and customer journey mapping to enhance user experience across all digital touchpoints

• Create and optimize landing pages for campaigns and lead generation

• Collaborate with Performance Marketing Manager to optimize websites and landing pages for paid traffic

• Implement conversion rate optimization strategies and A/B testing

• Work with internal social media content developers and designers to ensure cohesive digital experiences

• Execute website audit recommendations to systematically improve conversion rates and user engagement

• Optimize Google My Business profiles across all business unit locations to enhance local customer experience and first-impression touchpoints

Technical SEO Support:

• Implement technical SEO recommendations provided by Performance Marketing Manager

• Execute on-page SEO optimizations (meta tags, site structure, schema markup)

• Support SEO initiatives during site migrations and relaunches

• Monitor site health and technical SEO issues using SEO tools

• Coordinate with vendors to implement SEO technical requirements

• Apply GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices to improve visibility in AI-powered search results

Analytics & Reporting:

• Provide bi-weekly performance reports to General Managers and leadership on site performance, conversion metrics, and lead generation

• Monitor website analytics to identify trends and improvement opportunities

• Track and report on landing page performance and user behavior and make recommendations for improvement

Required Skills:

• 4-5+ years experience in website management, digital project management, or marketing technology

• Strong experience with multiple CMS platforms and proprietary systems

• Proven vendor management skills and experience working with third-party platform constraints

• Experience with and knowledge of customer journey mapping and UI principles

• Demonstrated experience conducting website audits and executing optimization recommendations

• Strong understanding of SEO fundamentals and best practices

• Knowledge of emerging search technologies including GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)

• Experience with SEO monitoring and analysis tools (Ahrefs, SEMrush, Moz, or similar platforms

• Proficiency with website behavior and user experience tools (Hotjar, Crazy Egg, Microsoft Clarity, or similar platforms)

• Proficiency with web analytics platforms (Google Analytics, etc.)

• Experience with site migrations, relaunches, and technical project management

• Basic to intermediate web development knowledge (HTML, CSS, JavaScript fundamentals)

• Strong understanding of conversion optimization principles and user experience best practices

• Experience managing complex marketing technology stacks

• Understanding of CRM systems and integration workflows between websites, lead generation tools, and customer management platforms

• Experience with multiple CMS platforms (WordPress, proprietary systems, etc.) and ability to manage content, plugins, and site functionality

• Hands-on experience working within WordPress and other website management platforms

• Analytical mindset with ability to translate data into actionable insights

• Automotive industry experience preferred

Why Join Shift Auto Group:

• Be part of a Maritimes’ trusted automotive leader, known for innovation, excellence, and customer focused service.

• Competitive compensation along with comprehensive medical, dental, and health coverage.

• Employee discounts on vehicle purchases and repairs at any of our dealerships.

• Join a rapidly growing organization with strategic expansion across the region and a strong foundation built on decades of automotive expertise.

• Enjoy flexibility with a remote or hybrid working opportunity.

• Collaborate with a forward-thinking team passionate about continuous improvement, innovation, and digital growth.

• Build a stable, rewarding career with a company that truly invests in its people and values your professional development.

Apply now and help us create online experiences that drive connection, performance, and best-in-class customer journeys.